Weighing the Pros and Cons of LifeLock

by Jed Jenson

With so many different identity theft protection companies available to consumers, choosing the right company can be a heavy burden. However, falling victim to identity theft and having to spend countless hours to clear your good name can be an even heavier burden. When it comes to choosing an identity theft protection company, it is important to weigh the pros and cons of each provider before choosing a company that is right for you and your family. LifeLock, an identity theft protection company, has time and time again outweighed the competition when it comes to protecting its members against identity theft.

For example, one pro of using LifeLock for the entire family’s protection is that LifeLock offers child identity theft protection services. LifeLock is, at this time, the only company to offer credit checks and monitoring services for a member’s child who is under the age of 15. LifeLock recognizes the growing number of child identity thefts and is leading the market in providing this needed service.

Another pro of LifeLock is that LifeLock works to prevent identity theft. While most companies provide identity theft monitoring services, LifeLock’s services are proactive in preventing identity theft from occurring in the first place. LifeLock’s identity prevention services include detecting when a member’s address has been illegally changed in national databases through their TrueAddress services; placing fraud alerts on your credit files; and monitoring the internet for black market activity regarding the illegal use of credit card numbers and social security numbers through their eRecon services.

An additional pro of LifeLock services is that LifeLock reduces the amount of pre-approved credit card offers that come in the mail and the number of telemarketing calls received. Phishing scams, or pretexting, are prime ways for identity thieves to steal your personal information, not to mention stealing identifying information from your mail box or trash can. LifeLock prevents identity theft by reducing the amount of access thieves have to your personal information.

The only con that could possibly be counted against LifeLock is that they do not perform daily scans of a member’s credit report as do some identity theft companies. However, LifeLock does pull credit reports annually and mail them to their members for review. In addition, LifeLock’s fraud alerts can immediately discover any unauthorized request for credit or loans and prevent fraud from ever making it to their credit report.

Lastly, one of the best pros to using LifeLock is their $1,000,000 total service guarantee. Because thieves will inevitably find “a way around the system,” there may be a day when a thief may find a way around LifeLock’s system. If this happens to a LifeLock member, LifeLock will provide attorneys, investigators, accountants, case managers, etc. to restore the member’s good name and credit. In addition, if the member loses money as a result of the theft, LifeLock will reimburse the amount lost.

When it comes to weighing the pros and cons of using an identity theft protection company, the scales are tipped towards LifeLock. LifeLock offers some of the most comprehensive identity theft protection and prevention services available. When deciding which identity theft protection company is right for you and your family, it is clear that LifeLock’s identity theft protection services outweigh the competition.

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