One free and automatic Internet marketing method to help a DC dentist increase their customer database, thereby increasing their income, would be search engine optimization or SEO.  Search engine optimization begins with the keyword rich article placed on a DC dentist’s website in order to attract the three major search engines – Google, Yahoo!, and MSN.  These major search engines send out their feelers in order to find the keywords or keyword phrases and then rank them according to a special formula.  Keywords or keyword phrases are the words customers use in the search boxes on the search engines in order to find what they need or want.  Having a high ranking on the search engines for a website is beneficial to a company because the majority of customers only look to the first few website listings before they make a choice to click on one of the websites for what they want or need.  Additionally, the competition is also being ranked according to the same special formula; therefore having more keyword rich articles throughout the Internet is a good idea.

Another Internet marketing method that will help increase the income of  best dentists in Washington DC is an article exchange. This will not cost anything to the DC dentist or the other website.  The article exchange may be with a relevant website or may have nothing to do with dentistry.  For example, a hearing aids company may be willing to engage an article exchange with a DC dentist in order to increase both their rankings on the search engines in addition to increasing their revenue by increasing their customer databases.

A keyword rich article could also help to increase a DC dentist’s revenue by bringing in more customers through an Internet news website.  Internet news websites are always for well-written and informative articles to fill their space on slow news days or just as fillers of information their customers might enjoy reading about.  Another place a keyword rich article could be used is on a themed blog.  Blogs are no longer considered online diaries, but rather places businesses and companies can use to introduce new customers to their products and services.

There are many Internet marketing methods a DC dentist could employ free or of little cost to them in order for them to gain more customers to their real-world brick-and-mortar location, which ultimately means increasing their income.