Many of the Internet marketing methods are free or low-cost to a suntan lotion company.  Beginning with a keyword rich article that is written for their website, a suntan lotion company can bring more targeted customers to their website.  Keyword rich articles are articles written using the keywords or keyword phrases that people would put in these search boxes on the three major search engines – Yahoo!, Google and MSN.  These search engines send out their “feelers” in order to find the keywords or keyword phrases and then rank the websites according to a special formula on the search engine webpages.  More people search the Internet for what they are looking for than any other media,  including the phonebook, so it is beneficial for a suntan lotion company to have a high ranking on search engines.

Once a keyword rich article has been written and can be used over and over again, other internet applications order to continually reach higher rankings on the search engine pages in addition to attracting more customers to a best tanning lotion website.  A tanning lotion company can engage in an article exchange with other websites in order to increase their customer database to include the other company’s website visitors.  An article exchange could be done with relevant websites, such as those websites that promote the use of tanning lotion such as outdoor sporting goods companies, golf companies or Disneyland where people will use suntan lotion because they are outdoors the entire time enjoying their time in the sun.

Another place a keyword rich article could be used in order to help reach higher rankings on the search engines, in addition to attracting more customers, would be on an Internet news website.  Internet news websites are always looking for well researched, informative and well written articles for their websites, especially on slow news days.  More and more businesses are learning that Internet news websites are now places to introduce new customers to their products and services.

Yet another place businesses have learned could help to introduce their products and services to more potential customers are blogs which used to be thought of as only a place for online venting.  There are many themed blogs available for businesses to place keyword rich articles that will reach an entire new crop of customers.

A suntan lotion company can make more money through the use of Internet marketing methods that are free or low-cost to implement and maintain.  By using keyword rich articles for search engine optimization, article exchanges and on Internet news websites, a suntan lotion company can bring in more targeted customers to their website thereby making more money.