There is an old adage that says in order to make money one has to spend money and that is true of an Internet website that sells natural sleep aids. A company that sells natural sleep aids to people who have trouble sleeping needs to spend a little money on their marketing campaigns and perhaps purchase something to give away as a freebie with every purchase in order to bring in more customers. One freebie that does not cost that much for a sleep aid to provide for its customers would be legal free music downloads which they could purchase in bulk to give one or two away with each purchase of the natural sleep aids.